About

Mindformula was founded in late 2005 by Gudmundur Sigurdarson (Gummi) as he completed his NLP Training and realized that he had a natural gift of coaching people through life changes. Since 2005 Mindformula has created partnerships with other coaches, that all have different levels of experience and expertise. Since there has been an understanding from the beginning that not everyone will be able to work with us or in some cases, we    don´t see that we work with them.

During 2005 when Mindformula was originally being setup, Gummi was working for an international company building their franchise model and entire franchise system. He was responsible for developing all manuals, processes and expansion models. Since then, Gummi has setup multiple businesses which he is actively involved with to this day. These businesses include software development, internet and traditional marketing, website development, domain registration and franchise consulting. Alongside this he is also involved with entrepreneur and business training, education, mentoring and development.

In 2005 the first book written by Gummi was released. The book’s title is: The first step: A peek at the real world. He has also been a contributing author in two other published books: The power of leadership, becoming the leader others will follow, and Living the Law of Attraction. Currently all three books are available through major book retailers such as Amazon and Barnes and Noble. In addition to this Gummi has written hundreds of articles for magazines, online media and newspapers. Currently Gummi is finishing up a business startup book designed for entrepreneurs and other who would like to become businesses or franchise owners.

In addition to being actively involved in RedKnight Marketing, Crypt Software and Franchise consulting, Gummi is always seeking out new ventures and donating time to volunteer organizations and free speaking engagements to high schools around the country.